Market
Market Analysis/Marketing Strategy

The main influence on a company's success is its strategy.

The analysis of
  • Competitive position,
  • Technological trends,
  • Product program,
  • Market segmentation,
  • Target customers/market,
forms the basis for the draft of a strategic guideline. 		The results of this process are adapted programs and marketing plans, which are adjusted to target markets, customer demands and technologies. Some basic knowledge has to be generated on the competitive market. This is the result of understanding functions, rules of profit and decisions on "make or buy". The results are product profiles and design guidelines for product development.